As the Exhibition Marketing Manager, you will be responsible for the design and execution of effective campaigns via a mix of outputs including but not limited to traditional print, web, email, social and PR. You will ensure that our marketing and comms strategy is delivered according to plan, which will involve ensuring that our content is fresh, informative and engaging. The role requires creativity, great writing ability and in time a deep understanding of our audience.
To sell web-based marketing solutions to international production services companies, film commissions, equipment rental companies and location companies into the newly relaunched KFTV.com and its related weekly bulletins. Customers are a mix of established customers and new prospects.
To sell print-based marketing solutions across the Production Guide (produced by KFTV) and World of Locations.
Most customers are overseas, trips to visit customers are undertaken throughout the year. Most trips are between 5 – 14 days.
You will be selling advertising both in print and online, sponsorship, and creating commercial solutions for your clients working to their marketing objectives.
Selling a portfolio of marketing solutions to a broad range of clients in the film and TV industry, attending key festivals and events both in Asia and overseas. This is one of the best B2B international media sales jobs and a very rare opportunity!
Delivering on revenue targets for Screen International marketing solutions and events, selling to an Asian client base
Generating new business opportunities and new ideas for products and events.
ALF is a market leading business development tool that aims to make new business easier for 3 core customer groups – media agencies, media owners and marketing services businesses. As an ALF business development executive you will be expected to proactively approach relevant businesses and explore how ALF could potentially assist with their own new business, marketing and account management activity. You will be expected to carry out demonstrations of the service online and in person along while identifying the relevant products best suited to the client needs, market and challenges.