Media Business Insight | Marketing Executive
28411
page-template,page-template-full_width,page-template-full_width-php,page,page-id-28411,ajax_fade,page_not_loaded,,select-child-theme-ver-1.0.0,select-theme-ver-3.8.1,menu-animation-underline,wpb-js-composer js-comp-ver-5.1.1,vc_responsive
 

Marketing Executive

Job type: Part-time, Permanent
Location: Remote, with a London-based office hub available, when safe to access.
Reporting to: Marketing Manager (Film & TV brands)
Hours: 15, to increase to 22.5.
Salary: D.O.E
About Media Business Insight

Media Business Insight Limited (MBI) is based in North London and owns a unique portfolio of leading multichannel subscription-based brands, offering content and insight to key decision-makers and creatives in the media industry across TV, advertising, film and marketing services.

MBI brands area:  Broadcast, Screen International, KFTV, The knowledge, Production intelligence and ALF Business Development.

 

Our values
We’re all in this together!

Customer Focus – Our customers are at the heart of our business.

Passion – We embrace teamwork, promote creativity and work towards a common goal of success.

Honesty – We are committed to open and transparent communication.

Expertise – We work hard to become experts in our specialist disciplines and fields.

Innovation – We encourage creativity to maintain our position as market leader.

 

Job description

The Marketing Executive will work closely with the Marketing Manager and sales team to support a portfolio of four brands centred at the heart of the Film, TV & commercials industry. This is a commercially oriented role which requires strong communication and campaign management skills, working across email, subscriptions, digital and social.

 

As the Marketing Executive for Screen International, KFTV, The Knowledge and Production Intelligence (PI), you will be responsible for promoting B2B subscriptions, as well as orchestration of lead generation activities for sales teams, utilising the full marketing mix to hit KPIs and achieve acquisition targets.

 

You will need a strong understanding of social media marketing and will be expected to create content for various social media platforms to generate leads, build data, increase industry awareness and build our social audience.

 

You must be able to adopt a pragmatic marketing approach to learn and adapt marketing communications to suit and engage our audiences. The role requires project management, creativity and strong multi-tasking and copywriting skills. Plus, the ability to use data to drive customer retention, acquisition and engagement.

 

 

Job Duties & Responsibilities

KFTV, The Knowledge & Production Intelligence

  • Create monthly marketing emails to support the KFTV & PI sales teams to achieve target, with coordinating activity across LinkedIn, Facebook and Twitter.
  • Create sponsored and organic social media content creation to drive website traffic and sales leads – in an appropriate tone for each brand’s voice and marketing strategies.
  • Help to create media packs for various KFTV & The Knowledge products – to communicate offerings in a concise, engaging way to prospective advertisers.
  • Supply sales teams with relevant campaign analysis and audience numbers.
  • Collect marketing campaign performance feedback from sales teams – to inform future activity.

 

Screen International subscriptions

  • Undertake ad hoc data cleaning and data processing, including extracting expiring subscriber data to send to the subscriptions sales team on a weekly basis.
  • Field direct subscriber queries regarding access, newsletters etc. and pass on to the subscription bureau, where relevant.
  • Field complimentary subscription set-up requests and queries from the sales and editorial teams.
  • Create and send weekly engagement campaigns, plus any service updates to Screen International subscribers.
  • Produce creative copywriting for websites, social media, e-shots and other marketing collateral.
  • Work with customer service teams to resolve subscriber and improve subscriber bureau systems.

 

General
  • Create artwork briefs for a range of assets for regular sponsored events such as ScreenDaily Talks and KFTV Talks webinars, providing support and guidance to deliver timely, high-quality marketing collateral.
  • Track the performance of marketing activity and conversions, measuring and reporting the success of digital campaigns (incl. PPC & social media) and reporting on key KPI’s, to the Marketing Manager.
  • Ensure all marketing activity is within the marketing budgets and allocate spend/resources to ensure the best ROI.
  • Establish, manage and grow MBI’s LinkedIn presence for Film & TV brands.

 

Required Skills
  • Proficient in excel and other relevant Microsoft programmes
  • Understanding and experience in lead generation
  • Good communication skills, verbally and written
  • Good understanding of social media marketing
  • Creative copy writing
  • Numerical skills for campaign analysis and invoices

 

Person Specification
  • 2-4 years marketing experience, preferably in B2B or consumer publishing
  • Undergraduate degreeExperience project managing campaigns
  • Demonstrated ability to manage your work and prioritise accordingly
  • Familiarity with CMS and using Google Analytics
  • Great communication skills and team-player attitude
  • Focus on attention to detail
  • Ability to work independently and hit the ground running
  • Positive and sociable team-player attitude.

 

Why work for MBI?

Media Business Insight is a great place to develop your career. MBI staff are hugely passionate about their brands and what they do. They are hardworking, effective and expert professionals who provide trusted and essential services.

Our Commitment to you:

  • Development and training
  • Social Commitments and People Perks

 

We look forward to working with you!

 

How to apply

Please send your CV and cover letter to:  hr@mbi.london 

The subject of the email needs to clearly state the job title of the vacancy, and body should detail salary expectations.

Candidates will be responded to when they apply, and any adverts will be removed when the role has been filled. If you are interested, please apply immediately to avoid disappointment.

 

Closing date: 26th March

 

Please note: acquisition by agencies will not be appreciated.

 

EMAIL AND APPLY