ALF is recognised as the best source of in-depth new business intelligence within the UK marketing and advertising industry for over 25 years.


ALF puts a world of new business intelligence at your fingertips and helps you grow your business by giving you easy access to decision-makers at UK brands and their associated agencies. It allows you to target your prospects more efficiently, and saves you valuable time and money by sourcing information that is not readily-available.

ALF allows you to build a picture of business relationships with intelligent linking between advertisers, their incumbent agencies and their brands, and cut straight through to the relevant contacts. It also provides you with the complete picture of who is responsible for a brand’s marketing spend and how that budget is being spent.


Our research team constantly monitors industry changes and updates ALF daily to ensure our information is always current and up-to-date. ALF includes information on 6,000 advertisers across 33 market sectors, 760+ agencies, 16,600+ brands and 39,000+ decision-makers.




ALF's website

"The great thing about ALF is it holds the contact details for lower level and high level marketers, meaning we cover the spectrum with our comms. Our business depends heavily on not only speaking to decision makers but spreading our services through the wider teams, and ALF has really helped with this. The system has also put us in touch with brands we would not normally have come across, with whom we have won business as a result."

John Loxley, Business Development Manager, creativebrief

© 2018 MBI. All rights reserved.

Terms & Conditions | Website Terms of Use | Privacy & Cookie Policy

Media Business Insight Limited | Company number 8248880 (England & Wales)

Registered address: Zetland House, 5-25 Scrutton Street, London EC2A 4HJ

Contact us

020 8102 0900

Subscription enquiries
0330 333 9414