Media Business Insight | Exhibition Marketing Manager
28104
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Exhibition Marketing Manager

Reporting to: Event Director
Job type: Full time, Permanent
Location: Old Street, London
Hours: 37.5
Salary: D.O.E
About Media Business Insight

Media Business Insight Limited (MBI) is based at the heart of East London’s ‘Tech City’ and owns a unique portfolio of leading multichannel subscription-based brands, offering content and insight to key decision-makers and creatives in the media industry across TV, advertising, film and marketing services.

 

The Events Team at MBI manage four prestigious awards ceremonies a year as well as working on bespoke events with a wide range of partners and investors including; breakfasts, drinks reception, networking events and small conferences.

 

MBI brands are:  Broadcast, Screen International, KFTV, The knowledge, Production intelligence and ALF Business Development.

 

Our Values
We’re all in this together!

Customer Focus – Our customers are at the heart of our business.

Passion – We embrace teamwork, promote creativity and work towards a common goal of success.

Honesty – We are committed to open and transparent communication.

Expertise – We work hard to become experts in our specialist disciplines and fields.

Innovation – We encourage creativity to maintain our position as market leader.

 

This role is responsible for marketing on:

The Media Production & Technology Show, a trade show with over 150 exhibitors & sponsors taking place at Olympia in May  (www.mediaproductionshow.com) The show is now in its fourth year and has become the premier show for those working in the broadcast and creative industries in the UK. We have an exciting plan for future growth and are committed to continuing to deliver exceptional content and customer service, and of course more visitors and products/services for them to interact with.  As we’ve just completed our 2019 show it’s the perfect time for our new Exhibition Marketing Manager to join the team and drive the 2020 growth marketing plan

 

Job Description

As the Exhibition Marketing Manager, you will be responsible for the design and execution of effective campaigns via a mix of outputs including but not limited to traditional print, web, email, social and PR. You will ensure that our marketing and comms strategy is delivered according to plan, which will involve ensuring that our content is fresh, informative and engaging. The role requires creativity, great writing ability and in time a deep understanding of our audience.

 

Job duties and responsibilities
  • Set strategy for each event with the Event Director
  • Devise and implement marketing plan
  • Email campaign management
  • Data management within the business and creating plans to acquire more appropriate data
  • Web management of 3 websites – updating and developing website content and landing pages.
  • Understanding of SEO and web analytics
  • Establishing a range of automated marketing campaigns based on various criteria
  • Reviewing existing marketing campaigns across the business and automating where appropriate
  • Delivering a steady stream of qualified sales leads for the sales team
  • Researching, sourcing, writing editing and publishing interesting and relevant content including blogs, case studies and testimonials
  • Working with our PR Company to re-purpose articles and blogs in line with the content and social strategy
  • Work effectively with all partners, sponsors and stakeholders
  • Work with our designer to ensure that all content is published within our brand guidelines and using design templates
  • Scheduling social media posts and responding effectively to online conversations
  • Managing the MPTS LinkedIn, Twitter and Facebook accounts with additional team member
  • Weekly reporting
  • Work to KPI’s
  • Attendance at industry events representing the company

 

Who are we looking for?

We’re on an exciting journey as we move the show upwards in terms of scale and confidence in the market, and we’re looking for someone who loves working on exhibitions, thrives on being successful and achieving results. We’re looking for someone who will share our feeling of the buzz, and the sense of achievement.  Our company values are Passion, Expertise, Innovation, Customer Focus and Honesty and the successful candidate should be able to demonstrate all of them.

As a team, we love the thrill of smashing targets, supporting each other with our positive energy and showing grit and determination when the going gets tough. We’re still a relatively small team, so whilst you’ll have the support of the Event Director, we don’t have time to micro-manage – so you’ll need to rely on your own passion and drive to make every day count.

Finally, integrity is key to our culture, so if you’re used to cutting corners or saying ‘that will do’ then this role isn’t for you. You’ll be working with a company that has a great reputation for being open and honest with support from your colleagues who share your passion and drive.

 

Person Specification

Essential:

  • Minimum 2-year experience in a Marketing Manager role for a B2B exhibition
  • Excellent writing skills with a good understanding of social media and content
  • Able to repurpose articles, blogs and other content
  • Solid understanding of copywriting best practice and SEO
  • Solid understanding of social campaigns
  • Good at reporting, tracking coverage and measuring ROI
  • Flexible – ability to react to results and change what isn’t working
  • Be keen to keep up with new technologies and trends the ability to bring new ideas to the business and drive them through to fruition
  • Confident in speaking to exhibitors and visitors to gain case studies and testimonials to be used across social channels
  • Self-motivated and able to work effectively both independently and as part of a team
  • Excellent interpersonal skills and the ability to effectively communicate with, and relate to, all levels
  • Ability to work to strict deadlines
  • Attention to detail and accuracy
  • Strong written communication skills for proofreading and copywriting
  • Strong verbal communication skills
  • Analytical with the ability to assess empirical evidence to influence decision making
  • Organisational skills, prioritising and working across projects
  • Consistently delivering quality work

 

Additional personal requirements
  • Experience in updating website content within WordPress, HubSpot and Campaign Monitor
  • Eventbrite email experience would be useful
  • Experience managing a small team beneficial

 

Why work for MBI?

Media Business Insight is a great place to develop your career. MBI staff are hugely passionate about their brands and what they do. They are hardworking, effective and expert professionals who provide trusted and essential services.

 

Our commitment to you:
  • Development and training
  • Social Commitments and People Perks

 

In recognition of our talented people we also offer?
  • Flexible Working hours
  • Additional day’s annual leave for each year of service up to 30 days
  • Hold annual Christmas and Summer parties
  • Option to buy and sell holidays
  • Interest free travel loans
  • Company sponsored lunch & learning sessions
  • Friday breakfasts
  • Unlimited tea and coffee, to keep us all going!

 

We look forward to working with you!

 

How to apply

Please send your CV and salary expectations to hr@mbi.london

The subject of the email needs to clearly state the job title of the vacancy, and body should detail salary expectations.

Candidates will be responded to when they apply, and any adverts will be removed when the role has been filled. If you are interested, please apply immediately to avoid disappointment. Closing date for applications: Friday 19th July

 

Please note: acquisition by agencies will not be appreciated.

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